Jehan is born out of a desire to shift contemporary Pakistani clothing towards a more sustainable approach and away from the whims of trend driven production: it is an attempt to slow down and go back to traditional ways of making that respect the planet. Our designs honor the timeless beauty of handwoven fabric and indigenous craft, while embodying a minimal and modern sensibility.

Jehan has been a mainstay of the local fashion community for many years and with this new projects, she intends to create a forward movement towards careful consumption. There is a simplicity to each piece we make at Jehan, with a focus on clean lines and meticulous construction, making them a transeasonal constant in any thoughtfully curated wardrobe or home.